Modern savings, traditional service


A pillar of their community, Hinckley & Rugby Building Society have been providing competitive savings accounts and mortgages, along with the highest standards of customer service, for over 150 years.

Newenglish partnered with Hinckley & Rugby Building Society more than a decade ago and one year into this relationship we developed a fresh new identity worthy of their reputation for excellent customer service and a wide range of products.

  • Advertising
  • Animation
  • Brand
  • Digital
  • Illustration
  • Interior Design
  • Print
  • Signage

Good branding

For us, good branding includes everything the public or your clients see, hear, and feel. Every touchpoint.

So we began by designing the brand, creating a communications strategy, and refining their tone of voice—the words used and the way they’re used. Using the new brand we created a new suite of corporate literature, the look and feel of their website, and a complete refit of all their high street branch interiors and exterior signage.

Bright, tasteful, welcoming, and dementia friendly

Inside the branches we added comfortable, contemporary-classic furniture pieces in rich, positive colours, to work with the large-scale wallpapers we created. The resulting spaces became bright, tasteful, welcoming, and dementia friendly.

Over a decade on the branches still look fresh.

For the first time in a generation, Hinckley & Rugby can feel truly proud of the image it portrays to its customers on the high street, by post and online. Marketing & PR Manager, Hinckley & Rugby Building Society

A signature style

We use a candid, naturalistic style of photography throughout all Hinckley & Rugby communications. Depicting ‘real people’, this signature style helps communicate the trustworthiness of the Building Society, and the community it serves.

It’s good to see this has become a mainstream approach. Remember, this project is ongoing, but some is over a decade old—which is why we thought we’d showcase it here.

Well crafted messaging

Digital is pretty central to everything we do. Illustration and moving image can help to add focus to websites, and with well crafted messaging, form the basis of great social media campaigns.

To find out more about this project just give us a shout.

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