From their high-performance sport touring bikes, to their stylish city scooters, Honda motorbikes hold legendary status across the globe. We’re very proud of the creative work we’ve produced for Honda Motorbikes over the years.
See just some of our work below…
Understanding the audience
Honda customers are loyal and passionate about their bikes. So when we began creating Honda bike campaigns, we decided to get to know them. We visited the Honda dealerships, talking directly to the experts and the customers themselves – this way we get to know the target audience, and what really makes them tick. We feel that this ensures our creative always feels authentic, speaks the right language and connects with the end-user on a personal level.
Getting to know the customers provides much useful insight, which helps us to come up with clever solutions—like our bike stand rest, the hockey-puck shaped stand cover, which fits perfectly with a Honda motorbike kickstand. Form and function.
Honda pride themselves on providing a ‘happy’ customer experience from start to finish. From sale, through to completion and beyond—Honda customers are in good hands. This mindset formed the basis of our Honda Happiness campaign. We branded and promoted a series of aftercare packages that Honda customers could benefit from, including specialist bike insurance, extended guarantees and service contracts. All plainspeaking and guaranteed to raise a smile amongst riders.
Campaigns that deliver
We created a campaign to highlight the real benefits of using only Honda Genuine Parts. The campaign had a simple, illustrative look and feel, and consisted of a series of press adverts, an informative brochure and promotional banners to be used at Honda bike showrooms and taken to various motorbike shows nationwide. The campaign was a success, triggering a notable increase in uptake for Honda Genuine Parts.
For all of their innovative products and technical wizardry. Honda also have a more playful side. We communicate this through our copywriting, making sure everything written is not only informative, but packed full of character and delivered with that distinctively ‘Honda’ tone of voice. Where appropriate, we often back this up with playful illustrations too, as seen on this DM sticker sheet below…