Setting the standard. Raising the game.


Surfacing Standards Limited (SSL) are independent sports pitch consultants, with expertise that goes way beyond the surface. From hockey pitches to tennis courts, the SSL team carefully plan, design and install premium quality, synthetic sports surfaces across the UK.

  • Brand
  • Copywriting
  • Digital
  • Exhibition
  • Photography
  • Print

SSL were gaining momentum, enjoying a larger market share and an enhanced reputation within their sector—they just needed a brand identity and web presence to reflect this. Which is where Newenglish stepped in.

We carefully evolved the SSL brand. Repositioning them to ensure that their visual language, messaging and every client-facing touch-point portrayed them as the true experts in their field. The go-to sports surfaces specialists—capable and meticulous, with a track record and client list to prove it.

We designed and built the new SSL website. With good user experience at its heart, the website is bold, confident, easy to navigate and packed full of useful information. It maximises their impressive portfolio with the use of drone footage and aerial photography.

Showcasing the brand

Trade shows are important for SSL. As a major route to new business they attend dozens each year, with the opportunity to showcase themselves, push their USPs, knowledge and expertise. With this in mind, we designed a suite of sector-specific brochures, eye-catching promotional materials and easy to transport display stands.

The new brand look and feel, alongside the printed materials, display stands and enhanced web presence work collectively to build trust and ensure that SSL have real stand-out in a competitive marketplace.

Like Newenglish, SSL have many strings to their bow—and the creative work we produced was so well-received, that they asked us to work with them on the brand development of their sister company, Natural Turf Solutions (NTS). The results of which can be seen here.

See Natural Turf Solutions > [website link/button to be added]

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